Việt Nam’s tourism industry surpassed pre-pandemic highs in 2025, welcoming a record 21.5 million international visitors and generating more than $38 billion in revenue, as visa reforms and domestic travel fuelled a broad-based rebound.
Visitors from the Asian markets accounted for the majority of foreign arrivals in the first month of 2025 with 1.6 million, followed by European nations with 266,700 visitors and those from the Americas, 119,700.
